Meta Advantage Plus.
What Meta Is Actually Doing Meta has been quietly removing the idea of “optional AI tools” and is now baking Advantage+ into the default ad creation flow.… Read More »Meta Advantage Plus.
Why Your Ads Aren’t Converting (And How to Figure Out What’s Actually Going On)
Every week I get similar questions “I’m with an agency and my ads aren’t converting.” “Does anyone know a good ad agency?” Before you swap… Read More »Why Your Ads Aren’t Converting (And How to Figure Out What’s Actually Going On)
Your Marketing is Working. That’s the Problem.
You are marketing your heart out. You’ve nailed the Instagram reel. Your Google Ad is getting clicks. That email you sent? Actually got opened. People… Read More »Your Marketing is Working. That’s the Problem.
Can You Trademark a Logo You Made in Canva? The Truth About Ownership
If you’ve created a logo in Canva for your small business, you’ve probably wondered: “Do I actually own this?” “Can I trademark this” These questions… Read More »Can You Trademark a Logo You Made in Canva? The Truth About Ownership
You Don’t Need an AI Face (You Need a Better Strategy)
Yes another AI post but only because today I came across a LinkedIn post from Gary Vee who I love and adore (I started following… Read More »You Don’t Need an AI Face (You Need a Better Strategy)
Your Content Is Boring (And Everyone Knows It)
Your content is putting people to sleep. I don’t care if you’re selling handmade soap, financial planning, a printer, or dog grooming services your social… Read More »Your Content Is Boring (And Everyone Knows It)
Stop Asking How to Build an Social Media Following from Scratch
Yes I’m having a little rant about people and social media. Every week I see someone ask, “Does anyone have tips for building an Instagram (or… Read More »Stop Asking How to Build an Social Media Following from Scratch
Bad Results Don’t Always Mean Bad Marketing
You’re doing everything marketing. Posting three times a week. Running ads. Sending newsletters that took half your Tuesday to write. You’ve watched the tutorials, followed… Read More »Bad Results Don’t Always Mean Bad Marketing
Your AI Assistant Just Became a Shop Assistant (And What That Means For Your Business)
Last week, whilst Americans were asking ChatGPT to help them draft emails and debug code, OpenAI quietly turned their AI assistant into a shopping mall.… Read More »Your AI Assistant Just Became a Shop Assistant (And What That Means For Your Business)
Are We Getting Smarter or Just More Dependent? The A.I. Paradox
What is A.I. doing to us. I’ve seen the rise of the internet.(yes I’m old!) I watched social media transform how we connect and sell.… Read More »Are We Getting Smarter or Just More Dependent? The A.I. Paradox